Olukai is a Hawaiian-inspired brand that takes 'Ohana', which means family, to heart. This is just one of the reasons that it is a brand that we love to wear and share with you. Their approach today is viewed as part of a path; a journey that started with ancestors that have passed down stories, values, and spirit. We believe that sustainability and positive living is less about an ethos and more about the choices that you make everyday. It’s about your actions, and inspiring the actions of others.